Images have the power to instantly evoke an emotion, take you somewhere new and help you tell a story. Images can be so much more than just a photo of something – they can be a catalyst for creativity, imagination and collaboration. When it comes to images, stock imagery is one of the most accessible forms of media out there. These days, there are hundreds of image search websites that make it easy to find relevant images to use in your writing or design projects. But how do you know which ones to trust? And how do you know how to use stock images effectively? This article will explain everything you need to know about using stock photos effectively. Discover the best resources for finding stock photos, understanding copyright laws and using stock images ethically, including tips on different types of stock photography (such as interior or landscape), resources for finding free images and more.
What Is Stock Photography?
Stock photography is the name given to the thousands of images that are licensed and used by design and advertising agencies, corporations, and other businesses to promote their brands, products, and services. These images are licensed for a variety of different reasons, including to protect the photographer’s copyright and to ensure that the image is fit for purpose.
Why Is Stock Photography Important?
Stock photography is hugely important for several reasons. First, it’s important to understand the legal and ethical implications of using stock photos. Next, you need to know where to find free images and where to find ethical stock images. And finally, you need to know how to use stock photography effectively to get the most out of your images. These tips can help you create professional, effective work that reflects your brand and inspires your readers.
How to Find Stock Photos
Finding high-quality, free images is one of the easiest things to do when it comes to using images in your work. Countless websites allow you to search for, filter and download free images for your projects. Some of the best sites for finding free images include: - Fotolia - Fotolia is one of the top stock photography sites in the world. With more than 27 million images available, Fotolia is a great place to start your search for high-quality, free images. - DepositPhotos - Another great stock image site, DepositPhotos has more than 10 million images available for licensing. With a wide range of categories, DepositPhotos is a great place to start searching for images that suit your project. - Shutterstock - If you’re looking for images that are specifically for advertising and marketing purposes, try Shutterstock, which has more than 2.5 million images available.
Understanding Copyright Laws
Before you find your way to the stock photography website, it’s important to understand the legal implications of using images. While some images are free for use, you’ll also run into images that are licensed for specific purposes. If you don’t know what you can and cannot use from the images and other content in your project, you could inadvertently break copyright laws. And these laws can be different from country to country. For example, the United States has a statutory copyright protection period of 50 years after the death of the creator, but copyright laws can differ between countries.
The Best Sites for Finding Free Images
Tons of websites allow you to find free images for your projects. Some of the best sites for finding free images include: - Creative Market - Offering more than 2 million royalty-free graphics, sounds, videos, and eBooks, Creative Market is one of the best places to find free images for your projects. - Texture - With more than 1.5 million public domain images, Texture is one of the best resources for finding free images. You can search by location, category and price. - Shutterstock - If you’re looking for images specifically for advertising and marketing purposes, try Shutterstock, which has more than 2.5 million images available. - Flickr - With more than 18 billion public photos and videos, Flickr is a one-stop shop for finding free images for your projects.
Finding Ethical Stock Photos
It’s important to understand the origins of your stock photography so you can get the most out of your images. A common misconception is that you can use any image from a stock site, but this isn’t true. You should only use images from ethical stock photography websites. Countless websites offer millions of images for free, but only a few offer high-quality licensed images. These websites do extensive due diligence to ensure that the images used are of the best possible quality and that they are also licensed for the right reasons. By using images from ethical stock photography websites, you’re ensuring that the photographer is being properly paid for their work and that the image is being used for the right reason.
Using Creative License In Stock Images
While it’s important to understand the origins of your images, you also want to take advantage of creative license in stock photography. Simply put, a creative license allows you to use the image in a way that it was never intended to be used. For example, you can use the image in a way that is completely different from the way it was used by the original photographer.
Finding and using high-quality stock images can help you tell your story and create effective, impactful content. However, you need to know the legal and ethical implications of stock photography to get the most from your images. These best practices will help you do just that.